I took a look at two studies that dealt with impacts of social media. Out of all the things that have come out of the twenty-first century, social media has definitely been the biggest disruptor by far. Not only do they continuously change, vacillating in and out of popularity, but they also have had quite …
For Father’s Day today, I’d like to share with you all a sample of one of the chapters in my non-fiction memoir that I have been working on recently. This chapter focuses on my father and our affinity for near-death experiences. Disclaimer: None of the story below may be reproduced or transmitted in any form …
“The Medium is the Message” is just one of the famous, pithy quotes that Marshall McLuhan left behind after his death in 1980. But what did he mean by that? Essentially, he is saying that the medium is more important than whatever message is being disseminated. This idea was central to McLuhan’s paradigm of Technological …
The Elaboration Likelihood Theory suggests there are two ways through which information is processed: the central route or the peripheral route. Essentially, the central route is where we spend more time thinking about the item and are more rational when it comes to making decisions. The peripheral route, on the other hand, is where we …
How does the Elaboration Likelihood Theory Affect Our Lives? Read More »
Mass media. Influencers. Thought leaders. We may be more susceptible to their influence than it seems. To understand why that is we should examine the Two-Step Flow Theory.