Michael E. Thies

Michael E. Thies is a fantasy author and holistic health coach who gives you the ingredients to make your best life. Currently, he is residing in Suzhou, China near Shanghai.

How does the Elaboration Likelihood Theory Affect Our Lives?

The Elaboration Likelihood Theory suggests there are two ways through which information is processed: the central route or the peripheral route. Essentially, the central route is where we spend more time thinking about the item and are more rational when it comes to making decisions. The peripheral route, on the other hand, is where we …

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