“The Medium is the Message” is just one of the famous, pithy quotes that Marshall McLuhan left behind after his death in 1980. But what did he mean by that? Essentially, he is saying that the medium is more important than whatever message is being disseminated. This idea was central to McLuhan’s paradigm of Technological …
The Elaboration Likelihood Theory suggests there are two ways through which information is processed: the central route or the peripheral route. Essentially, the central route is where we spend more time thinking about the item and are more rational when it comes to making decisions. The peripheral route, on the other hand, is where we …
How does the Elaboration Likelihood Theory Affect Our Lives? Read More »
How did my newsletter get started? Where did the idea come from? Read on! Find out what The Trials we Face is, and why it is so important.
Mass media. Influencers. Thought leaders. We may be more susceptible to their influence than it seems. To understand why that is we should examine the Two-Step Flow Theory.
I usually don’t blog, but so much has happened in the past quarter, and even just the past month, that I felt compelled to blog. Finally, I can see the fruits of my labor starting to sprout forth, and it no doubt correlates to the recent life changes as I’ve planned to change my passion …
If I were to say to you, “2020 has probably been the worst year ever imaginable” what would you say? Would you agree with me or would you disagree? If you’re like many people, I would probably think that you would agree with the above affirmation. However, with the pandemic showing no signs of slowing …
At the turn of another decade, I received one of the best gifts I could have ever asked for—acceptance into my master’s program.
Why We Need Editors Recently, I have begun the painstakingly agonizing process of the final edits in my novella which will be released later this year. I am extremely close to the finish line, and I’m so excited to finally be able to publish something new for you all to read and enjoy. While in …
Editing is not just a one-step process. In fact, it’s eight steps. All of these steps should be done prior to publication of a novel.
Welcome to an introduction course in editing! Editing is the process of polishing that rock until it shines.